This extract is from an article titled above appearing in Adweek.


Here’s a pretty amazing ad from BBDO New York, with a mystery at its core.

At the outset, we meet Evan, a high school kid who can’t wait for summer break. He’s so bored that he begins etching words into a table in the library. The next day, he finds that someone has written back to him on the table—and there ensues a back-and-forth that’s pretty captivating. Perhaps too captivating.

There seems to be romance building, or at least the hint of it. Who’s been writing back to Evan? And will he ever connect with them?

Watch here to find out, before reading further.

It’s a completely disorienting ending, and that’s the point. As the spot shows the prior scenes once again, it’s baffling how you could have missed so much of what was on the screen.

Which is, of course, the message from the advertiser, Sandy Hook Promise, a nonpartisan nonprofit led by family members whose loved ones were killed at Sandy Hook Elementary School four years ago this month.

“Through ‘Evan,’ we sought to show how different your perspective can be when you’re aware of the signs,” says Greg Hahn, chief creative officer of BBDO New York…

“When you don’t know what to look for, or can’t recognize what you are seeing, it can be easy to miss warning signs or dismiss them as unimportant. That can lead to tragic consequences,” says Nicole Hockley, co-founder and managing director of Sandy Hook Promise, who lost her first-grade son Dylan in the Sandy Hook massacre.

While the main purport of the spot is to preempt school shooters and other acts of crime and suicides averting loss of life, it is not difficult to look at it in the context of employee attrition, customer churn, etc. Here again it is a matter of reading the signals given out before it happens

I recall attending a talk years ago by a GE’s HR executive on the model they had set up at their BPO center to point out vulnerabilities in regard to employee attrition – a constant headache for BPO’s. It picked up numerous signals such as frequent leaves of absence, upcoming marriages and other events in the family, etc. etc. and was fairly successful with its output. Of course it meant one knew what one was looking for.



Source: The original article is available here.




I was meeting my niece after a lapse of a few years.

Now in her early teens, she walks up to me and says:

‘Uncle, what’s wrong with you?’

‘Eh?’ I immediately look at my clothes to see if I spilled coffee or something.

‘You know, you have a medical condition?’

This is something else.

An incongruous twinkle in her eyes sets me wise.

‘Young lady I’m touched by your concern.  But I disappoint you – I’ve never felt better than now.‘

She stands there smiling.

The penny does drop finally.

I look at her head to toe. She has grown tall!



At an exclusive club:

Santa Very exclusive.jpg





Source: santabanta.com






The story is here from an astute customer:

Customer Service Lessons from the Pump

Prior to moving to Oregon a little more than a year ago, I had a solid 21 years of pumping my own gas under my belt. On a side note, using some serious math skills you can probably figure out my age. While I never had a problem pumping my own gas, aside from losing a gas cap or two, it’s been interesting observing the process of having someone else pump my gas for me.

Source: Customer Service Lessons from the Pump

Is This Possible?


An elderly lady phoned her telephone company to report that her telephone failed to ring when her friends called… and that on the few occasions when it did ring, her pet dog always moaned right before the phone rang.

The telephone repairman proceeded to the scene, curious to see this psychic dog or senile elderly lady. He climbed a nearby telephone pole, hooked in his test set, and dialed the subscriber’s house. The phone didn’t ring right away, but then the dog moaned loudly and the telephone began to ring. Climbing down from the pole, the telephone repairman found…..

1. The dog was tied in to the telephone system’s ground wire via its steel chain and collar.

2. The wire connection to the ground rod was loose.

3. The dog was receiving 90 volts of signaling current when the phone number was called.

4. After a couple of such jolts, the dog would start moaning and then urinate on himself and the ground.

5. The wet ground would complete the circuit, thus causing the phone to ring.




source: santabanta.com