The story is here from an astute customer:

Customer Service Lessons from the Pump

Prior to moving to Oregon a little more than a year ago, I had a solid 21 years of pumping my own gas under my belt. On a side note, using some serious math skills you can probably figure out my age. While I never had a problem pumping my own gas, aside from losing a gas cap or two, it’s been interesting observing the process of having someone else pump my gas for me.

Source: Customer Service Lessons from the Pump

Is This Possible?


An elderly lady phoned her telephone company to report that her telephone failed to ring when her friends called… and that on the few occasions when it did ring, her pet dog always moaned right before the phone rang.

The telephone repairman proceeded to the scene, curious to see this psychic dog or senile elderly lady. He climbed a nearby telephone pole, hooked in his test set, and dialed the subscriber’s house. The phone didn’t ring right away, but then the dog moaned loudly and the telephone began to ring. Climbing down from the pole, the telephone repairman found…..

1. The dog was tied in to the telephone system’s ground wire via its steel chain and collar.

2. The wire connection to the ground rod was loose.

3. The dog was receiving 90 volts of signaling current when the phone number was called.

4. After a couple of such jolts, the dog would start moaning and then urinate on himself and the ground.

5. The wet ground would complete the circuit, thus causing the phone to ring.




source: santabanta.com

Business Case For An Idea


From an interview of innovation author Gijs van Wulfen to talk with him about his new book The Innovation Maze, which is a follow-up to his great first book The Innovation Expedition, by Braden Kelly, an innovation speaker, trainer and change specialist, and co-founder of the web site innovationexcellence.com posted on October 12, 2016:


 What is the best way for people to document the business case for an idea?

 For more than 10 years, I have been using and giving instructions on a handy, practical framework for a new business case. My advice is to just use PowerPoint (or keynote) instead of writing a full written report, as nobody will read it anyway. Here’s the framework of a seven (7) page new business case, which you can present in 20 minutes at the most:

Slide 1: The Customer Friction
— Customer situation
— Customer need
— Customer friction (problem/challenge)

Slide 2: Our New Concept
— The customer target group (qualitative and quantitative)
— The marketing mix of the new product, service or business model
— New for…. (the world, the market, our company)

Slide 3: This Makes Our Concept Unique
— Buying arguments for the customer
— Current solutions and competitors
— Our positioning

Slide 4: It Will Be Feasible
— We are able to develop it
— We are able to produce it
— The development process

Slide 5: What’s In It For Us?
— Number of customers (in year three)
— Projected revenues (in year three)
— Projected profits (in year three)

Slide 6: Why now?
— Why to develop it now
— What if we say no

Slide 7: The Decision to Proceed
— Major uncertainties
— Development team
— Process, costs and planning


The interview transcript is available here:



About Braden Kelley

Braden Kelley is a popular innovation speaker and workshop leader, helps companies build innovation cultures and infrastructures, and plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.





And it worked!

Here’s an edited excerpt from an article:

McCann Created an Escort Service That Had a Macabre Surprise for Anyone Who Tried It

By Angela Natividad

(September 26, 2016)


The French organization Le Mouvement du Nid launched its own escort website, with help from McCann Paris.

At first glance, Girls of Paradise looks like a basic escort service. You can check out profiles and pictures, and opt to chat or call the women you’re interested in before arranging a date.

The reveal is made when clients initiate a chat or a phone call. They’re shown photos of the woman, beat up and bloody, or simply told that she isn’t available tonight because she was killed in a manner most grisly.

The site’s goal is to show clients that, by financing the industry, they’re accomplices in the violence these women face. That’s easy to forget behind a computer screen—until you start engaging the girls themselves: True to its name (if you believe in an afterlife, anyway), each woman featured in Girls of Paradise is already dead. In the case study video, you can actually hear the reaction of one potential client, who’s only able to say “NO!” while a voice calmly explains that the girl he wanted was found dead in her apartment with 53 stab wounds.

Prostitution has always been fraught with the risk of violence. Today the internet providing broader scope and anonymity it makes it harder to see its victims.

The ‘net’ has made many crimes a lot murkier, it’s also made it far easier for nonprofit organizations to get their messages out there in ways as impactful as any big-budget brand. Le Mouvement du Nid believes the campaign woke France’s moral indignation—on April 6, the country made paying for sex illegal.


Source: adweek.com/adfreak/mccann-created-escort-service-had-macabre-surprise-anyone-who-tried-it-173705





Source: www



Thinking Out-Of-The-Book








Source: www

Maths Going Awfully Wrong!


One day a mathematician decides that he is sick of maths. So, he walks down to the fire department and announces that he wants to become a fireman.

The fire chief says, ‘Well, you look like a good guy. I’d be glad to hire you, but first I have to give you a little test.’

The fire chief takes the mathematician to the alley behind the fire department which contains a dumpster, a spigot, and a hose. The chief then says, ’OK, you’re walking in the alley and you see the dumpster here is on fire. What do you do?’

The mathematician replies, ‘Well, I hook up the hose to the spigot, turn the water on, and put out the fire.’

The chief says, ‘That’s great, perfect. Now I have to ask you just one more question. What do you do if you’re walking down the alley and you see…

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