Here’s a snippet on a magic wrought by positioning:
Demographics don’t lie. They are one of the few external trends shaping organizational outcomes around which there is little if any controversy…A critical question facing business models therefore is “What will be the impact of demographic trends on our future success?”
The answer depends upon context. Lima, a small city in the eastern part of Pennsylvania, has a median age of 79. It suffered a 15% decline in population from 2000 to 2010. City officials and local businesses clearly have an issue!
On the other hand, a large city with one of the oldest populations (Scottsdale, Arizona) experienced a 7.2% growth in population over the same period. Here, demographics work to city government and local business advantage, as Scottsdale attracts new residents by positioning itself as a retirement hub.
What’s bad for the goose may not be for the gander.
Well, I again dipped into Kay Plantes’s blog for this post.
Source: http://www.plantescompany.com/blog/business-model-innovation-best-practices/demographics-gop-and-business-model-strategy/ and openclipart.com (johnny automatic)