Daimler AG’s Smart brand came up with the playful concept of replacing the static “don’t walk” image on street corners with a red stick figure that dances its way through every red light. Idea is that an engaging moving image will keep pedestrians entertained, and more importantly, curbside, and cut down on jaywalking in bustling urban environments.
The company carried out the experiment in public safety this summer in Lisbon. They first erected a mini-theater in a public square that allowed one person in at a time. Once inside, people were blasted with music and encouraged to cut their best rug. Motion-capturing cameras then translated their frenetic dancing in real-time to the crosswalk signal, bringing amusement to many.
Early reports claim the installation has brought about 81% more people stopping at the light instead of jaywalking.
A cheaper substitute by way of an ordinary animation in place of a real-time studio may not be as effective, but would certainly be better than static words of admonition.
Credits: silive.com/news/index.ssf/2014/09/traffic_safety_concept_replace.html, citylab.com/tech/2014/09/how-about-a-crosswalk-light-that-dances/380414/ and fastcocreate.com/3035929/gif-of-the-day/jaywalking-is-unsafe-so-this-interactive-campaign-offers-dance-breaks-instead