As English is not our mother tongue, we do not always worry too much about what we say or write. That’s how we promise our prospects/customers solutions that are the cheapest, fastest, most easy-to-use…If for a moment we translate all that we say into our native tongue I’m sure we would never be so generous with the superlatives, hurting our credibility in the eyes of our audience.
Along these lines is also the abuse of clichés. In recent times I came across two such instances bordering on the ridiculous.
In Udaipur, a restaurant chain claiming to hold Guinness record for making largest dosa’s, proudly talked about value-addition in its mission statement prominently printed on the menu cards. I thought they’re in the business of delivering value to their customers in the first place which is far from being convincingly established. As for the ‘additions’ to the arguable value, of course there is no hint to where these may be found.
Value-addition rears its head once again at a least likely place – a IES school on the Jogeshwari link road near Seepz. A large billboard outside the school main-gate claims value-addition through education. Here again, I thought, schools are meant to create values in the first place in their students that become deep rooted over repeated reinforcement.
Of course, I may have completely missed the points they were making. If so, my apologies are due to them.
Source: Image from pmtips.net