peruse this short and very readable article here – an update adding a seventh technique, Principle of Unity’, to Dr. Robert Cialdini’s much acclaimed earlier reference work on communications/persuasion.
A useful and ready checklist to see if our collateral’s, presentations, sales-pitch, web-sites employ one or more of these techniques. Of course cognitive research keeps throwing up new insights all the time.
No doubt we are consciously or otherwise using all along some of these in our social and family interactions. And it’s the right place to remind ourselves even if we’re not professionally selling, we’re all the time pulling it on our friends, colleagues at work-place, neighbors, spouses, children…no running away from it. So, no harm in helping ourselves with a refresher, eh?
If you appetite is sufficiently whetted, here is more stuff on RC’s six techniques.
Though can’t say what it would do to unrequited love…:-)