Tom Fisfburne, a career marketer, a coach and a consultant has a lot of interesting things to say on his subject. Excerpted from his blog post here.
Rafat Ali of Skift described how travel brands market to customers as “hate-selling”:
“Delta’s lowest fare seats comes with tons of restrictions, and its ecommerce team thought it would be a great idea to hate-sell it, implying: “Here’s is what you don’t get, you cheap shit!” Passive-aggressive selling at its best. Or worst.”
The post attracted an interesting comment from a reader seeing nothing wrong though…:
Steve Willson says
I’m actually pleased to see that Delta is explicitly laying out what you DON’T get if you book their lowest price fares. We so often see news reports and travel site posts after the fact with folks complaining that they didn’t know that they might not get seated with their companion, or that they didn’t get a meal. Those of us who travel a lot understand the lunacy of “modern” air travel, but those who are infrequent travellers may still be stuck in the romantic era. So maybe we just need to frame the conversation a bit differently…
“At Delta we look forward to having you onboard, but here are a few reminders before you complete your ticket purchase…”
Maybe I’m jaded, but I go for transparency whenever possible:)