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Archive for June 26th, 2019

Brand Equity,Value, Promise, Experience, Authenticity….?

From brandsofdesire.com

Daryl Person clears the deck with some simple concepts with handles:

We’re all someone’s customer, and we all love when something about a brand makes us feel great. Your customers are no different. If you take time to think through how you can connect with them authentically, personally, and meaningfully, your efforts will be rewarded with affection and loyalty.

No surprises here – much of the same has been said and written about it.

The interesting bit about her message is the further drill down to where she discovers a vein:

Essentially, you as a brand have to act like—and be like—a human….if the humans who represent the brand act like humans and friends, then that’s how customers will see you. They’ll defend you when you have hard times, celebrate when you accomplish something, and thank you for being a good brand.

And you hit the gold right and proper, Daryl avers, is when you create those genuine moments of great personal experience for your customers.

More about it and some thoughts on ‘how to’ she shares here.

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