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I am Programmer,I have no life. m

 

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Source: I am Programmer,I have no life.

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This is an edited extract from an interesting post on a topic much written about. from James Altucher, one of the few offering down-to-earth counsel that I like reading.

Cognitive biases are used in almost every sales campaign, business, marketing campaign, movie, news, relationship, negotiations, everything. Almost all of your interactions are dominated by biases and understanding them is helpful in standing up and seeing things for what they really are.

James takes up a rap song of all things and analyzes it for ideas how to be get better at persuasion!!

The song “Lose Yourself” is from the movie 8 Mile. Although I recommend it, you don’t have to see it to understand what I am about to write. I’ll give you everything you need to know.

Eminem is a genius at sales and competition and he shows it in one scene in the movie. A scene I will break down for you line by line so you will know everything there is to know about sales, cognitive bias, and defeating your competition.

First, here’s all you need to know about the movie:

Eminem is a poor, no-collar, white-trash guy living in a trailer park. He’s beaten on, works crappy jobs, gets betrayed, etc. But he lives to rap and break out somehow.

In the first scene he is having a “battle” against another rapper and he chokes. He gives up without saying a word. He’s known throughout the movie as someone who chokes under pressure and he seems doomed for failure.

Until he chooses himself.

The scene I will show you and then break down is the final battle in the movie. He’s the only white guy and the entire audience is black. He’s up against the reigning champion that the audience loves.

He wins the battle and I will show you how. With his techniques you can go up against any competition.

After he wins it, he can go on to do anything he wants. To win any battles. To even run the battles each week. But he walks off because he’s going to do his own thing. He chooses himself. The movie is autobiographical. 300 million records later he is the most successful rapper in history.

Here is the scene (8.55 mins) with explanatory subtitles:

 

In case of a problem playing it here, it may also be viewed on YouTube.

James also generously provides for supplementary reading here.

Also helps to know if you wish to do all you can in a competitive situation. For instance, you could show your competition as not in the prestigious ‘313’ group (quite the opposite of its negative connotation in the clip!)…

All in all a great effort, so effective in laying it bare for us in the shortest possible way. Thanks, James.

Of course, there are tomes on the subject to read if you so wish.

 

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And it’s unbelievably cheap too while yielding immense safety benefits!

From an article (and clips) here by Christoph Roser, brought up by Gopalakrishna Sunderrajan:

Look at this short clip (49 secs):

What is the train driver pointing at and what is he saying?

The technique of ‘Point and Call‘ is practiced by the Japanese railway companies from around 1900, and it is now widespread throughout Japan. And to a little extent, however not with the same rigor, outside of railways too.

With Japanese railroads, anything that has to be looked at is usually confirmed using point and call. First and foremost, this is for observing railroad signals that indicate whether the train is allowed to proceed, whether there are speed restrictions, or whether the train needs to stop. For example, when a speed limit starts in 500 meters, the train driver points at the sign and says, “Limit 75 Distance 500.

The technique is also used to verify the timetable. At every stop, the driver points to the corresponding line in the timetable to verify the target arrival and departure times. For example, when leaving the station, the driver points at the timetable and says, “Three o’ clock 12 minutes 15 seconds depart Shibuya station.

While the train stops, the speed is verified by pointing at the speedometer. Platform attendants and conductors also point along the platform to check if the train is clear, often also pointing at additional surveillance monitors for this purpose. For example, the conductor points at the doors after closing and states, “Good Closure,” then points at the monitors and states, “Good monitors for departure.

Pointing and Calling combines looking at something, pointing at it, calling out the observation, and listening to your own voice, giving co-action and co-reaction among the operator’s brain, eyes, hands, mouth, and ears. Not only looking but also pointing and sometimes stating the observation avoids sloppiness and helps keep focus and attention. For simple tasks (and most of these tasks are reasonably simple), this technique reduces errors by almost 85%. Some companies use only pointing, or only calling, but the technique is most effective when combined.

Here’s another clip on the subject (3.55 mins):

The article appeared in the beginning of 2014. Surprisingly for some reason this easy-to-implement innovative practice does not seem to have caught on yet outside of Japan.

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Staring at the possibility of thousands of seats going vacant and facing imminent closure under AllIndiaCTE norms, private engineering colleges are now offering all kinds of lures to attract students. From fees as low as Rs 2,500 per year to free laptops and two-wheelers, colleges are now adopting new marketing strategies to woo students…

Desperate to get admissions, an institute in Gujarat is offering fee as low as Rs 2,500 per year, while another college has hired commission agents to bring students. According to Mirror report, the college is paying agents a commission of Rs 10,000 for every student they bring in for admission. ..

Industry veterans have also warned about unskilled Indian youth. Recently, CP Gurnani, CEO & MD of Tech Mahindra said that 94 per cent of engineering graduated were not fit for hiring, while chairman of Manipal Global Education, TV Mohandas Pai claimed that the country has 10 crore people in the 21-35 age-group with bad skills, who are unsuited for the economy.


Weeding out these second-and-third-rate colleges with matching faculty and equipment, many belonging to politicians especially in the South, is inevitable. 

 

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Source: economictimes.indiatimes.com/articleshow/64957549.cms

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We need to define both holistic and design first. To design is to thinkDesign is the ability to be able to broaden our perception of the world around, to see the unseen, and make it appear as a new purposeful addition to the real world.

Holistic design is to see and think of the world in two broad dimensions – as interconnectedand evolving systems. Holistic design is formed by and leads to interconnected systems. Evolving nature of holistic design is when the design leads to the evolution of the interconnected systems.

A good example of holistic design is the design of fire for it’s one of the oldest designs we can trace back to. Designed over 2 million years ago, fire was supposedly discovered by rubbing two stones over a heap of dry leaves. Never did the world perceive a connection between dried leaves and stones before the design of fire.

The design of fire led to the evolution of the human race from Homo Erectus to Homo Sapiens as it led to the design of cooking and much more.

 

– Karthik Vijayakumar, Founder and Principal, DYT Studios & Host of The Design Your Thinking Podcast

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Source: theblog.adobe.com/ask-an-uxpert-what-does-holistic-ux-design-mean-to-you/

 

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Suveer Madapravan is feeling happy.

April 25 at 7:35pm ·

Today at Hyderabad airport…..

I was at the internet center using the (free) net service,

Spotted this lady with a kid in panic.

You guessed it right: she had missed a connecting flight, coming from Delhi to Hyderabad, proceeding onwards to Cochin. Wife of a navy officer based in Cochin, she used my phone and spoke to her husband as she didn’t have a mobile phone. I tried booking tickets and the price was Rs. 14,700 per ticket just then I saw Mr. Gavin, customer service officer from indigo and elaborated her story; in fact, he too was searching for her. I asked him if he could accommodate her in the next flight for which he said he would try and took her out of the boarding area to the Indigo ticket counter. I asked her if she required some money – she declined.

Then, I got back to the internet center, her husband calling me almost continuously and asking me to buy a ticket with the assurance he would transfer the amount to me without delay. But, I couldn’t connect with her as she had gone outside the boarding area. Was just upset I couldn’t do much and mentally stressed thinking what would have happened And started using the internet.

Just then I saw this lady coming back and thanking me…she gave me desi ghee laddoo and mixture.

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I was so happy to see them settled and asked her how much did she pay for the tickets.

She said, ‘NOTHING.’

I was pleasantly surprised and happy that INDIGO recognized her as a navy officer’s wife and did the realignment free of cost.

I have heard people share a lot of bad experiences with Indigo executives…but, here is a HERO…Mr. Gavin, customer service officer who took all the responsibility and ensured a smooth arrangement.

Kudos to Indigo and Mr. Gavin. As I see it, Suveer too has been no less a hero either.

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This incident brings up a key question not confined to Indigo:  Why can’t all – may be not all, but most – customer-facing employees be like Mr. Gavin?

I see a few factors responsible for this magic to (not) happen: a) Firstly s strong conviction from the top to do the right thing by the customer and not hesitate to walk an extra mile if situation demands b) strong communication, stretched to the point of indoctrination, of what the org stands for with frequent reinforcement, preferably practiced very visibly in live action,  and c) empowerment at the service end-points for showing sensitivity backed up by quick action

While on the subject of indoctrination, so well managed by the MNC’s, I’m reminded of a specific instance that serves to exemplify the point being made. Years ago, I think late seventies or early eighties, Hewlett-Packard was lagging behind everyone else in the field in announcing a 32-bit computer, something the Indian market clamored for. We faced stiff resistance wherever we went to talk about HP’s computers, the ones with 16-bit word-length. We had folks coming in from Palo Alto (International Sales), Hong Kong (Fare East HQ) to tell us and our prospects, thumping the table, how word-length did not matter at all in commercial data processing where data is basically 8 bits. In fact, shorter word-lengths yielded better results at times! Neither did we buy the argument, our customers, even less. Since there was no 32-bit product in HP’s stable, we were forced to push ahead in the field whatever we had, on the back of those arguments we didn’t believe in. Needless to add we were completely disheartened with so few wins.

Some months passed. A team, no strangers, came down from Palo Alto grinning ear-to-ear to break it to us.  This time it was a you-asked-for-it-and-here-it-is 32-bit computer, made available for sale in the Indian market! Along with it came a new set of arguments – all of it old hat to us – how a 32-bit machine out-zips machines with shorter word-lengths (never mind there was hardly any of its kind in the market), all from the same executives spoken with the same conviction! I didn’t think for a moment they were being dishonest. It was more like ‘my company says now this is an innovative product that outperforms 16-bits and it must be so.’ Some innovation, indeed!

That’s indoctrination for you. Am sure if one asked any HP employee in any of its factories or from any of its far-flung field-offices across continents, they would speak the same words! Contrast it with an Indian organization, where every employee proudly has his own views on his company, its values and its products and speaks about it freely. And that’s why not all of them can never ever be Mr. Gavin.

Indigo, not all is lost yet…indoctrinate…indoctrinate…indoctrinate thought, speech and action…the way to go.

 

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PS: HP reckoned its new product a success over its lifetime – I’m sure they had the numbers to back up. Though it did not exactly set any river on fire, no books were written about it, as far as I know. An epic  let-down for die-hard’s like me. However, it was a certainly bold step for HP, perhaps the first among its peers,  to embrace Unix over proprietary software for its mid-range and mini-computers. Staying with proprietary software was cited by many industry pundits as a reason for the downfall of the legendary Vax machines and the eventual demise of DEC.

Source: vide Gopalakrishna Sunderrajan in fb.

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