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Archive for the ‘Innovation’ Category

A Simple How To For Innovation

 

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Thus concludes Greg Satell in his efforts to find out what is common to successful companies known for their innovation. He finds in his study so many opposites in their approaches that he cautions ‘Here’s Why You Should Think Twice Before Listening To Business Gurus‘.

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Swedish pharmacy chain Apotek Hjartat is showing off a billboard placed outdoor at what appears to be a smokers’ haunt, that brings up a man coughing whenever an ‘offender’ passes by puffing away! And closes with a gentle suggestion for the New Year.

 

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mothers are not far behind with their digital leash!

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From an interview of innovation author Gijs van Wulfen to talk with him about his new book The Innovation Maze, which is a follow-up to his great first book The Innovation Expedition, by Braden Kelly, an innovation speaker, trainer and change specialist, and co-founder of the web site innovationexcellence.com posted on October 12, 2016:

“…

 What is the best way for people to document the business case for an idea?

 For more than 10 years, I have been using and giving instructions on a handy, practical framework for a new business case. My advice is to just use PowerPoint (or keynote) instead of writing a full written report, as nobody will read it anyway. Here’s the framework of a seven (7) page new business case, which you can present in 20 minutes at the most:

Slide 1: The Customer Friction
— Customer situation
— Customer need
— Customer friction (problem/challenge)

Slide 2: Our New Concept
— The customer target group (qualitative and quantitative)
— The marketing mix of the new product, service or business model
— New for…. (the world, the market, our company)

Slide 3: This Makes Our Concept Unique
— Buying arguments for the customer
— Current solutions and competitors
— Our positioning

Slide 4: It Will Be Feasible
— We are able to develop it
— We are able to produce it
— The development process

Slide 5: What’s In It For Us?
— Number of customers (in year three)
— Projected revenues (in year three)
— Projected profits (in year three)

Slide 6: Why now?
— Why to develop it now
— What if we say no

Slide 7: The Decision to Proceed
— Major uncertainties
— Development team
— Process, costs and planning

…”

The interview transcript is available here:

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About Braden Kelley

Braden Kelley is a popular innovation speaker and workshop leader, helps companies build innovation cultures and infrastructures, and plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

 

 

 

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And it worked!

Here’s an edited excerpt from an article:

McCann Created an Escort Service That Had a Macabre Surprise for Anyone Who Tried It

By Angela Natividad

(September 26, 2016)

Prostitution.jpg

The French organization Le Mouvement du Nid launched its own escort website, with help from McCann Paris.

At first glance, Girls of Paradise looks like a basic escort service. You can check out profiles and pictures, and opt to chat or call the women you’re interested in before arranging a date.

The reveal is made when clients initiate a chat or a phone call. They’re shown photos of the woman, beat up and bloody, or simply told that she isn’t available tonight because she was killed in a manner most grisly.

The site’s goal is to show clients that, by financing the industry, they’re accomplices in the violence these women face. That’s easy to forget behind a computer screen—until you start engaging the girls themselves: True to its name (if you believe in an afterlife, anyway), each woman featured in Girls of Paradise is already dead. In the case study video, you can actually hear the reaction of one potential client, who’s only able to say “NO!” while a voice calmly explains that the girl he wanted was found dead in her apartment with 53 stab wounds.

Prostitution has always been fraught with the risk of violence. Today the internet providing broader scope and anonymity it makes it harder to see its victims.

The ‘net’ has made many crimes a lot murkier, it’s also made it far easier for nonprofit organizations to get their messages out there in ways as impactful as any big-budget brand. Le Mouvement du Nid believes the campaign woke France’s moral indignation—on April 6, the country made paying for sex illegal.


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Source: adweek.com/adfreak/mccann-created-escort-service-had-macabre-surprise-anyone-who-tried-it-173705

 

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