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Archive for the ‘Innovation’ Category

From Inc. (lightly edited):

Walmart Just Created a Side Hustle for Its 1 Million Employees

By Chad Perry, Senior Sales Leader 
walmart-02-2017_222426

These days, you’ll be hard pressed to find an individual who isn’t working a side gig or side hustle.

In the old days, it was paper routes and second jobs. Today, many side hustlers aspire to be the next internet star or consulting guru. But most are simply looking to make an extra buck or two.

Don’t believe me?

Look around your company and you’re sure to find more than one individual hustling on the side. And that’s from the front lines all the way to the executive suite.

In a brilliant move, Walmart just tapped into the “make money on the side” desire of its employees.

The Walmart Associate Delivery Program

In a Walmart blog post Thursday, Marc Lore, president and CEO of Walmart U.S. e-commerce, announced the testing of an associate delivery concept.

The model is pretty simple: Associates are able to opt in to deliver groceries on their way home from work.

Associates can choose how many packages to deliver, along with the size and weight, and also which days they want to deliver.

(Some sources report that Walmart will limit the number of associate deliveries to 10 a day. The remaining deliveries will be handled by carriers like UPS and FedEx.)

Walmart then uses technology to match deliveries and associates. The technology will never take an associate too far out of their way home.

Here’s why the move is brilliant.

The Hunter Becomes the Hunted

Walmart was once considered the unbeatable juggernaut, gobbling up anything in its path. Today, Amazon has grown to two times the size of Walmart, and threatens to devour it.

Amazon has built a delivery network of over 40 cargo jets, truck fleets, drivers, and, in the not-too-distant future, drones. Many have speculated that this network will be the downfall of Walmart.

But, in one single action, Walmart tapped into the latent needs of more than a million employees, and now has a home delivery force to rival that of Amazon. For little to no extra cost (certainly less than Amazon spent).

The Lesson of Latent Employee Needs

Walmart knows that many of its employees are no doubt working side hustles. We all have employees and co-workers who are doing the exact same thing.

Why not keep it in the family? Why not build greater employee loyalty and improve the customer experience (because your employees are more loyal)?

Why not make the side hustle an on-the-way-home hustle? Why not be both the employer and the side hustle?

And that is the brilliant lesson we can learn from Walmart: There are latent needs in every employee. Tap into them, and you’ll find yourself with an increase in bandwidth, productivity, and skill-sets.

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Source: Inc.com

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A Simple How To For Innovation

 

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Innovation Stahl.jpg

Thus concludes Greg Satell in his efforts to find out what is common to successful companies known for their innovation. He finds in his study so many opposites in their approaches that he cautions ‘Here’s Why You Should Think Twice Before Listening To Business Gurus‘.

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Swedish pharmacy chain Apotek Hjartat is showing off a billboard placed outdoor at what appears to be a smokers’ haunt, that brings up a man coughing whenever an ‘offender’ passes by puffing away! And closes with a gentle suggestion for the New Year.

 

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mothers are not far behind with their digital leash!

DIGITAL lEASH.jpg

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From an interview of innovation author Gijs van Wulfen to talk with him about his new book The Innovation Maze, which is a follow-up to his great first book The Innovation Expedition, by Braden Kelly, an innovation speaker, trainer and change specialist, and co-founder of the web site innovationexcellence.com posted on October 12, 2016:

“…

 What is the best way for people to document the business case for an idea?

 For more than 10 years, I have been using and giving instructions on a handy, practical framework for a new business case. My advice is to just use PowerPoint (or keynote) instead of writing a full written report, as nobody will read it anyway. Here’s the framework of a seven (7) page new business case, which you can present in 20 minutes at the most:

Slide 1: The Customer Friction
— Customer situation
— Customer need
— Customer friction (problem/challenge)

Slide 2: Our New Concept
— The customer target group (qualitative and quantitative)
— The marketing mix of the new product, service or business model
— New for…. (the world, the market, our company)

Slide 3: This Makes Our Concept Unique
— Buying arguments for the customer
— Current solutions and competitors
— Our positioning

Slide 4: It Will Be Feasible
— We are able to develop it
— We are able to produce it
— The development process

Slide 5: What’s In It For Us?
— Number of customers (in year three)
— Projected revenues (in year three)
— Projected profits (in year three)

Slide 6: Why now?
— Why to develop it now
— What if we say no

Slide 7: The Decision to Proceed
— Major uncertainties
— Development team
— Process, costs and planning

…”

The interview transcript is available here:

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About Braden Kelley

Braden Kelley is a popular innovation speaker and workshop leader, helps companies build innovation cultures and infrastructures, and plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

 

 

 

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