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This is about the sage Viswamitra (V) requesting King Dasharatha (D) for his young son’s (aged 12 years or less), help to conduct a sacrifice successfully – he expects two demons to disrupt the ritual with their usual fiendish antics. The sage gives the reason for his request: on the eve of performing the sacrifice, he does not want to lose control of his mind and curse the demons all the way to their hell (through such outbursts, sages often lose their power gained after enduring practice of austere tapas).

It is described essentially in Sarga 19 of Bala Kanda in Valmiki’s Ramayana.

The source used for this analysis is here.

In the 21 verses contained in this Sarga, the sage makes 13 statements (five of them are compound with two parts) as under exactly in the same sequence, reproduced verbatim from the source:

  1. Born in an illustrious lineage and initiated by sage Vasishta, this way (of speaking) befits you.
  2. Take a decision and be truthful to your promise.
  3. Rama is valiant, young and true to his prowess.
  4. (a) Protected by me and (b) by his own divine power, Rama is capable of destroying even those demons causing impediments to the sacrifice.
  5. (a) I will confer upon him, without doubt, a lot of blessings for his well-being (b) by which he will attain fame in all the three worlds.
  6. Both of them (Maricha and Subahu) will not be able to withstand Rama in any way. Rama, and Rama alone, is capable of destroying them.
  7. Proud of their strength, the two wicked demons have been noosed by Yama, the god of death. O tiger among kings they are no match for the mahathmana Rama.
  8. (a) O king, it is not proper for you to hesitate because of your paternal affection. (b) You need to know that both the rakshasas will perish. This, I assure you.
  9. (a) I know Rama who is a great soul, true to his prowess and (b) also Vasishta of great luster and these other sages who have been steadfast in asceticism also know.
  10. O king of kings, if you are seeking the benefits of righteousness, great everlasting fame in this world, it is fit and proper to give Rama to me.
  11. Kakustha, if your counselors and all other sages headed by Vasishta give their consent, then only you may relieve Rama.
  12. (a) You should spare your dear son, the lotus-eyed Rama, (b) impartial and detached, (a) for ten nights.
  13. Dasharatha, descendant of Raghu, act in such a manner that the time for my sacrifice is not delayed. Do not indulge in grief. Prosperity to you”

After speaking these words charged with dharma and artha the great sage resplendent Viswamitra fell silent. 

It’s easy to see these 13 statements fitting into a well-structured script planned by the sage V as under, set roughly in the same sequence:

  • Starts with two praises of D, (1 and 2) for him to live up?
  • Next, first mention (3) is made, rather simply, of Rama’s prowess and, not so startlingly in passing, about his divine power in 4(b) (also the word ‘mahathmana’ in 7?).
  • Follows up talking about his personal support to stand by Rama in 4(a) and 5(a).
  • Names and belittles the enemies for reassurance vis-a-vis Rama’s ability in 6, 7, 8(b) and 9(a).
  • Time to bring more pressure and ‘carrots’ for D to oblige in 5(b), 8(a), 10, 12(b) and 13.
  • Rounds up defining the duration of his demand for Rama’s assistance in 12(a) and also
  • Drawing support from other unassailable sources including his ‘arch rival’ sage Vasishta to buttress his assessment of Rama in 9(b) and 11.

Could it be better, you think?

Now for another interesting perspective: Going by the count (not by relative strengths) of the statements, it adds up to (each statement in full counts for one and part of a compound statement, half):  

  • So for D to be persuaded, there are 2 praises and 3.5 of pressures and
    ‘carrots’ for a total of 5.5 out of 13.
  • V’s personal support (‘his skin in the game’) assured for Rama makes up for 1 out of 13.
  • On Rama’s prowess, said matter-of-factly, it is 4.5 directly coming from him and another 1.5 of vouchsafing support from others for a total of 6 out of 13 on assessment of Rama’s abilities to meet the challenge.
  • Specifying duration of V’s demand is 0.5 out of 13.

Is that a good balance?

Some observations:

The sage’s assessment of Rama’s prowess is based more on his
insight than any precedent display. Nothing is said by the sage about Rama’s
equipment, no mention is made of specific astra-shastra’s
(weapons w/wo mantra’s) in Rama’s quiver – perhaps unnecessary, premature or
even inappropriate?

Rising above the family-pulls, Valmiki ends the Sarga with

‘Having listened to those auspicious words of Viswamitra, the king among kings, (Dasaratha) experienced intense grief out of fear. He became despondent.’

How could the words inducing fear and despondency in the virtuous other be considered as auspicious? Simply because the killing of those two demons – the sage had enough insight Rama would accomplish it despite being too young – was necessary (directly or otherwise) for the good of the kingdom at large, besides V himself gaining from it. Here’s a cardinal principle of well-being of a society, said not in so many words: the call of dharma is more powerful and must be heeded to than the tug of one’s heart-strings should there ever be a conflict. The same is asserted without ambiguity in different ways in statements: 8(a), 10, 12(b) and 13. This comes to us in age when the principle is made to stand on its head, when parents amass wealth brazenly thru misdeeds for themselves and, more so, their children. Or, clouded by affection, they’re guilty failing to check adharmic acts of omission and commission of their near and dear.

Interestingly the phrase ‘lotus-eyed Rama’ in statement 12(a) is unimaginably double-edged!! How? The ready explanation is: Poets often compare beautiful eyes like those of Rama to lotus flowers in bloom. No surprises there. Now to the not-so-ready: Just as a lotus folds itself up in the night and come night, the young Rama goes off to sleep peacefully. And that is exactly when the demons become hyperactive. Is it fair to the sleepy young boy to be thrown against demons when they are in their elements?

End

PS: The source is responsible for the translation of the
original verses, included here verbatim and not for the rest of the content in
the post. The interpretation of ‘lotus-eyed Rama’ comes from here.
Image from flipkart.

So you know to hurl the brickbats at whom:-}  

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You cant go too far without hitting an expert sounding off on content and content marketing. Everyone and his uncle…

But not much said on what goes into content. Of course there is stuff to be found on story telling, but not tied tightly with content creation.

To clarify the point, many of travel and touristy content is at best a package of excitement experienced personally by the traveler like the cliche kid-in-a-candy-shop, but not necessarily worrying about taking the audience along vicariously. This is where story-telling gets in. But to tell a story, one must discover them first during travel, bringing altogether another dimension of excitement to travel!

A case in point is this short photo-post: Animation In Stone!

Posted just after returning from a sight-seeing trip to Egypt and Jordan, its impact could be to make one dig up a little more of history or may be to look henceforth at stonework wherever a little differently or even lure one to consider a trip to the place.

A small side story: The local tour operator, owned by some globally well-known names, did not take it up along with a few other posts for promoting his tours, when offered free for his use. Not even an acknowledgement! Of course the content may need to be improved upon with more drama and history injected and made a part of a larger canvas.

In conclusion, need to create content is widely accepted, but making it readable and actionable is something else.

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“Good service design is important for the overall user experience. Yet, it is even more important at the end of an experience (or exposure to a brand) due to the Peak-End Rule and Recency Effect. Placing the business needs before the user’s needs, breaking the user’s flow and not addressing a user’s need at the point of their need are primary culprits in designing a poor experience.”

Chris Kiess writes in his article “Service Design — How to Fail at the Checkout and Ruin Your User’s End Experience” appearing here.

While he talks about “8 ways I see retail merchants like Target, Walmart or Meijer fail in service design as it relates to the end of the customer experience and the final impression they make with consumers,” there’s an interesting snippet about a negative perception and how it could be turned around.

First about the perception:

“The biggest faux pas of superstores is having too many checkout registers and not enough cashiers. Most people would probably not be concerned during the holidays (or any other time) if they sauntered over to the checkout and there were ten cashiers at all ten registers with lines behind each. This would give the customer the illusion the store is busy and they are doing everything they can to help customers move through the checkout process. But, what generally happens instead is you walk up to the checkout area after finding everything you need and there are thirty registers with only five in service. This, I cannot understand. On the surface, it gives the impression the store could do more. After all, there are twenty-five more registers and surely they could open one or two more of them. It boggles the mind that a store would feel the need to install thirty checkout lanes and never use them all at one time.”

He suggests:

“This is largely about human perception. The simple fix is to cut the number of registers installed and use a greater percentage of them during busy times. This would give the impression (and shape perceptions) a greater effort is being employed to move people through the lines.”

A thought:

The suggestion could still leave at times a few unattended counters. So why not have counters that could be rolled in from back of the store on need basis and wheeled away when done? Just as many as needed, leaving no visibly unattended counters at any time.

Also could the stores do like the airlines doing in-line check-in with staff going around with their special devices? Of course, it needs some adaption to allow for handling the purchases in the cart.

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Image from here.

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Went to a well-known shop in Chennai this morning to buy sweets for Mumbai friends.

On the glass-door at the entrance was this message greeting customers:

Am given to twisting and turning in my mind messages leaping at me. Nice amusing game while it lasts. So it was this time too. Went up to the manager and suggested a word, just a word, may be added to the message to make it…

He thought for a moment and broke into a smile when it hit him. He said he’ll get it done which I doubt very much.

Anyway, here’s the suggestion made:

While welcoming all customers, new and old, light is now specially shone on the repeat customer – the most sought-after in any commerce. Hinting at habit forming?

Adds an engaging dash of intrigue: Why do they come again? Unique fare, good prices, courteous staff, nice ambiance…some tribal knowledge to flaunt when in company?

To think a mere adverb, usually trite and superfluous, could work a magic on the message!

The nice little game left me feeling good for a short while.

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Source: I am Programmer,I have no life.

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Can teach Marketing/Advertising a trick or two!

From Jineesh Mathew:

jineesh mathew

 

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calyps.ch sales-cartoon-customer-fault (1).jpg

 

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