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Fenestraphobia?

thestoryreadingapeblog com

 

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Source: thestoryreadingapeblog.com

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Google released a list of the top 10 most watched ads on YouTube from 2017, and this one from Samsung, India – subject of an earlier post reblogged here (Part 2) – heads the list with 150 M+ views!!!

About This And That

Part 1

An edited extract from an interesting article in here on brand messages (for that matter, any message sent out) getting thru to or lost on the audience:

“…

So why do we say we hate so much advertising, and yet there are clearly ads that inspire us? Is it just a quality thing, or is there more to it than that? Partially I believe social media and the ready availability of news, views and entertainment has shifted how we categorize what we are seeing. Increasingly we consciously or otherwise and mercilessly sift the streams of all the content that presents itself to us into two categories: noise and signal.

SkipAd

Noise is the stuff that clutters up our day, that interrupts and annoys and where we see little worth. The ads…loud, imposing, uninteresting selling. It has many of us reaching for the mute button within seconds, or hitting Skip…

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Well, that’s what Burger King did, we learn. Here’s the story put out by Trend-Watching:

whopper

On McDonald’s yearly ‘McHappy Day’, the brand donates proceeds from sales of Big Macs to aid children with cancer. On November 10th, Burger King in Argentina contributed to its competitor’s cause. Every Burger King in the country refused to sell Whoppers and redirected customers to McDonald’s so they could buy a Big Mac instead (thereby aiding McDonald’s charitable initiative). Though Burger King’s campaign was a bit cheeky – customers were told to go to the ‘place where they don’t flame-grill their burgers’ – they did help their competitor sell more burgers than they ever had on McHappy Day. And McDonald’s even thanked its rival off-the-record.

Burger King took this opportunity to showcase two sides of its brand personality. Firstly, it proved its empathy and selflessness by sacrificing its own sales to support a charitable effort. How could anyone not get behind that? Secondly, the brand put on a massive show of confidence. Because what it’s saying to customers (without saying it) is, “we’re fine sending you to McDonald’s, because you will like our burger more and you will come back!”

And yes, this is a marketing stunt. But what a stunt. Think about it: Burger King stopped selling their flagship product for entire day, at all its stores in Argentina (109, to be exact), then they directed hungry customers to a competitor! Kudos to whoever was brave enough to pitch this idea…

That’s what a brand story is all about!

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Source: Trend-Watching, a site that makes interesting observations on what happens in very diverse fields.

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small-term-investment-plans

 

My passion of collecting anecdotes and experiences was unexpectedly rewarded today with a very unusual story. Here it goes:

Amit works for an old, respectable and conservative financial-services organization, helping people with investment counselling and management in certain parts of Mumbai city as well as rural Maharashtra.

On one of his cold-calling visits, he meets up with a prospect in one of the smaller towns.

Whatever else, rural folks, you’d know if you’ve dealt with them, are quite sharp in their assessment of whom they’re interacting with.  So, when Amit introduces himself and his org and explains the purpose of his visit, this man hears him out patiently, asks a few questions and finally says:

‘Look young man, all this is fine. I have heard about your org. No issues there. But I don’t know you at all. You pop up suddenly before me from nowhere and expect me to discuss my finances with you? You’ve no references that I know of, to recommend you.’

Amit digs into his bag.

‘Don’t bother showing me your customer letters. Unless it’s from some one I know, I trust…’

Amit pitches all that he has learnt in his training and all that he had collected from the field over the years.

From the look on the man’s face and the body language, he knows he isn’t making any headway.

And finally:

He pulls out his cell-phone, not one of those fancy ones, and says: ‘Sir, take this. Pls call these people and check,’ reeling out a few names. ‘And ask them how long I’ve been calling them…from this phone.’

The man shakes his head, almost sympathizing with the youngster: ‘How does it help?’

‘Sir, they’ll confirm it to you – for the last 7-8 years, I’ve been calling them from this phone, from the very same number.’

The man says: ‘I’m not sure where you’re going with this, my friend.’

‘Could I be holding onto the same number for so long, Sir, without doing right by my customers? Doesn’t happen with most guys in our profession; they change their numbers often and perhaps jobs too – like they’re erasing and escaping from their past…’

Amit waits for his words to sink in.

They find their mark at last.

The man’s gaze is fixed on Amit as he rests his case. Well, maybe the lad has a point…

With some more effort, he becomes Amit’s customer and remains one till this date.

 

I’ve no problem confessing it would have never occurred to me…

I hope this is now added to the org’s lore to be shared with its employees.

 

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PS: So, what’s it with your investment advisor?

As a man out on the field meeting people and people, I’m sure he has many more stories under his belt. Let me see…if I can tease a few more out of him.

  

Source: besttermplan.in/short-term-investment-plans/

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Manager's Problems

 

A different point of view.

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bad-customer-service-cartoon epromolux com

 

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4e392aacf0d0b0acff7e1f73ee6b87ef

 

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Source: Pinterest

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