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Posts Tagged ‘Best Practices’

A lightly edited extract from an article by John Izzo Ph.D. and Jeff Vanderwielen Ph.D, authors of their forthcoming book: The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good .:

Why are some leaders effective at truly engaging with their teams? And why do many, despite their best efforts…can’t get the whole team rowing in the same direction? We found that to create a common goal, it’s vital to ramp up your purpose as an organization…

…A recent Ernst and Young/Harvard study shows that most senior leaders and business owners see the value of being purpose driven and most likely have a set of personal values leaning toward the decent-human-being side of the equation. Yet in our experience, most businesses, small and large, have leaders who are losing at purpose – or at the very least are failing to achieve the high levels of engagement with their staff that they intend to build…(they) spend an inordinate amount of time focused on the numbers side and beating their competition, without truly embracing the balancing force of purpose…often too busy with noses to the grindstone, working in the business instead of on the business. But why spend countless hours working, if you haven’t truly figured out why you’re doing it? Your employees are asking themselves that same question every day.

…In working and speaking with hundreds of company leaders, HR representatives, and employees at all levels, we’ve found that for your company to be successful in the long run, it needs to stand for something, and that something needs to be authentic! Winning companies start with their true purpose, a higher reason for being as the foundation of their organization…

A company focused on purpose can make money, but profit can’t be the primary focus. Employees need to work for something greater, to feel like their job roles fill a larger need in society…employees care about being on a winning team, they want the company to make enough money to keep jobs secure and want opportunities to contribute to making better products and services and their organization be known in the market-place for the sameThey want to feel proud about a job well-done…

Great leaders are successful in activating this purpose.

If your company is engaged in construction, your worker’s real purpose is creating a safe home for people to live in, not fastening pieces of wood together. And a happier, more engaged worker is better for the bottom line. Research shows that companies which activate purpose are even more profitable than those that don’t. So ask yourself if profit or purpose is the main driver in your organization?

Purpose is NOT About Marketing

A reason leaders fail to engage their teams through purpose is because they treat purpose as a marketing program, just any other plan to win talent and customers. They ask, “Isn’t it OK to simply focus on the fact that employees and customers want us to have purpose and therefore we ought to pursue it like we would every other business strategy?”

The fact is that people see through the focus on purpose solely for the sake of business, instead of a greater goal. We have worked with more than 500 companies around the world, and it is obvious to us that employees can detect the difference between purpose that is genuine and purpose that is forced and purely about looking good as a business. The same is true for individual leaders. Our people can tell when we’re not into purpose and care mostly about the numbers, even if we don’t intend to communicate that.

We believe the Volkswagen emissions scandal came about because VW used purpose as a marketing strategy, not a core belief. The decision to deceive regulators on emissions from diesel cars was likely made because VW’s focus on clean vehicles was a strategy that worked for promoting and selling their vehicles as “clean alternatives.” If they actually had a purpose-focused desire to reduce air pollution and greenhouse gas emissions, they would have fixed the technology instead of lying about it!

 

 

Source: The article appears here.

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Recruitment

DM is the CEO of Sandler Training and the author of  THE ROAD TO EXCELLENCE: 6 Leadership Strategies To Build A Bulletproof Business.

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Source: skipprichard.com

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Every interaction with a customer including complaints is an opportunity to build or strengthen our bridges with our customers.  Very often we find our customer-facing staff blowing away this opportunity that lands on our lap for free. To better understand this gift recall what we go through when we go out to engage a customer unsolicited.  

And how do we blow it away? Usually by keeping our interaction down to a crisp and a minimal response demanded by the context.  Technically flawless, business-wise not so wise.  Of course at the other extreme, we might have a loquacious rep overdoing it pushing the customer to annoyance.

What then do we do with this opportunity? Well, there are several avenues to be explored: we could gain useful insights into his decision making process (why or how did he settle on our product?), his experience with competitors, his post-purchase impressions, what else would he like to see as features, does he see enough of our brand publicity… If it is a complaint, information about events leading to the failure could be collected.  Did he have other issues/signals before the failure occurred?  Does he have thoughts on how this failure could have been possibly averted? Of course what would work depends on the temperature of the call.

All of these cannot happen without orienting our customer-facing staff adequately, constructing different possible scenarios and outlining avenues for enriching the interaction.  

Note outsourced call-centers are optimized to enhance calls handled in a day rather than quality engagement with the caller, at once totally eliminating this opportunity.

Incidentally all of the above apply to our interactions with prospects too.

Here’s a short well-written piece from Art Petty on this same theme exhorting us to have transformational interaction instead of transactional. A personal experience included. So why settle for less when its potential benefits could be dramatic?

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Outside a hospital:

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This security guard’s duty is to instruct people to remove their shoes.

Why he was arranging shoes in the rack?

“Sir, this seat is my office and I want to sit in neat office.”

He also greets worried visitors with a reassuring ‘Everything will be fine, your patients will soon go home with you.’

In all likelihood he would not have had the benefit of any level of schooling.

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Source: Adopted from facebook.com/groups/101024580247213/ posted by Gautham Iyengar (here)

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you getting monkeys is not just with hires. Goes for vendors, contractors, third parties…

This is for the managers and executives priding on their ability to squeeze every freebie, concession and discount out of their beleaguered vendors.

Here we go:

The  headman from the painting cum landscaping company  was speaking with the hard-driving customer about the job awarded to them.

Laying-Turf  jokesoftheday.net

In the first room, she said she would like a pale blue. The contractor wrote this down and went to the window, opened it, and yelled out “GREEN SIDE UP!”

In the second room, she told the painter she would like it painted in a soft yellow. He wrote this on his pad, walked to the window, opened it, and yelled “GREEN SIDE UP!”

The lady was somewhat curious but she said nothing. In the third room, she said she would like it painted a warm rose color. The painter wrote this down, walked to the window, opened it and yelled “GREEN SIDE UP!”

The perplexed lady then asked him, “Here I’m telling you what to do and you keep yelling ‘green side up’?”

“I’m sorry,” came the reply. “them…are laying sod in the front and around.”

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Source: Adapted from jokesoftheday.net

 

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A recent segment on the CBS Sunday Morning with Charles Osgood had an amazing customer service story. Krystal Payne, at a Starbucks in Leesburg, VA, noticed that one of her customers, Ibby Piracha, was deaf. One day Ibby came to get his usual coffee and Krystal handed him a handwritten note, which read: “I’ve been …

Source: An Amazing Customer Service and Leadership Story to Learn From

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This reblogged post shows how often simple and inexpensive ideas create tremendous impression on customers. Here we go:

“An Amazing Experience My daughter came home from school to visit us over a recent holiday. She was flying on Southwest Airlines and checked a piece of luggage. When the suitcase showed up on the luggage carousel, we noticed the handle was damaged. Bummer! I’ve been through this before. Not happy, I walked into the …”

Source: Southwest Airlines Gives Us Another Lesson in Customer Loyalty

This article also has a reader commenting:

Stéphanie Langlet February 28, 2016 at 4:54 am
“It remembers me my experience with the indian company Indigo : exactly the opposite. The employee told me that my suitcase was certainly damaged before and even didn’t register my complaint !
…”

This comes as no surprise to us at all as the field staff  in our country are hardly trained and empowered to handle abnormal situations. Their workplace eco-system is not conducive for displaying any initiative.

If you think about it this is hardly an infrequent happening and should be figuring in the top-10-problems airlines face with their customers with ready/recommended customer-friendly responses.

A few days ago I had an usual experience. After running a series of errands my wife and I stepped into a restaurant. She ordered a ‘thali’ (a standard full meal with side dishes) and I settled for a single stuffed-roti. The head-waiter strongly dissuaded me from ordering the roti. He advised me the ordered ‘thali’ was quite sumptuous for one person and would easily cover me too. While this may be very normal in the west, it’s quite unusual in these parts.  One of these days I intend going back and ask this guy why he drove away additional business for his employer.

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