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Posts Tagged ‘Communication’

It’s not what you think.

<<an extract>>

We watch TED talks for a variety of reasons: to learn something; to feel inspired; to get motivated; to stay informed; to be astounded; to laugh.

Above all, we want to be enriched. We want to be a better person for having watched.

But putting together a presentation that does that–helps someone become a better person–is easier said than done. Most of us would agree that on balance, most talks aren’t good. The ones that are truly great stand out.

According to public speaking expert Neil Gordon, this is because most of us tend to stuff our talks full of information. You’re taught to use acronyms, have steps and processes, fill your latest marketing deck with complicated charts … and so you do.

Gordon says this is a mistake. “Most people think the reason why the most-viewed TED talks have been seen so many millions of times is because they’re the most jaw-dropping, fascinating, ingenious, inspiring, or funniest talks,” Gordon offers. “But it’s not actually any of those things.” So what is it? What is the secret sauce?

<<end of extract>>

Melanie Curtin reveals it all here.

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Image: from intheblack.com

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and the Reason Why is Eye-Opening.

Seven hours of video, 70,000 words in the combined transcript like a 200-page book were analyzed. And a single unavoidable takeaway emerged, specially to be noted by those making presentations, only strengthening what we knew about all along.

Read all of Bill Murphy Jr’s imaginative analysis and inescapable conclusions
here.

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Image: AIESEC India Learning Academy

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” We’ve all sat in those presentations. A speaker with a stream of slides full of text, monotonously reading them off as we read along. We’re so used to it we expect it. We accept it. We even consider it ‘learning’. As an educator I push against ‘death by PowerPoint’ and I’m fascinated with how we can improve the way we present and teach. The fact is we know that PowerPoint kills. Most often the only victims are our audience’s inspiration and interest. This, however, is the story of a PowerPoint slide that actually paved the way for the death of seven people…”

Read it here.

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Leaving aside the party politics for the moment, it’s still an amazing case of innovative problem solving and communication the corporate’s would do well to look at its merit.

ToiletThis is election time in India with parties engaged in a fierce fight over voters’ mind-share.

The above is a message in this tussle coming from Prime-Minister Modi’s party BJP.

On the left is a panel depicting the state-of-affairs under the rule of the Congress Party that held sway for most years since independence, dominated by the Nehru family. It shows a man relieving himself publicly under a sign-board admonishing Don’t commit nuisance here‘. On the right is a panel intended to show the transformation achieved over last 55 months of BJP’s  rule. Here the sign points the offender-to-be to Use the toilet 50 feet away from the spot!

The difference in the approaches of problem-solving and its communication is so stark and brilliant!

Of course, it’s another matter to independently check on what the ground reality is.. Though the official claim is: 1.31 crores of public facilities were constructed in the state of Tamil Nadu during those 55 months of their rule under the Swatch Bharat campaign.

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“Amma, Doers K know SH has gone to her dance class today? He needs to get her back.”

“K knows – he had called some time ago and I told him M (neighbour) picked her SH up.” M was taking her daughter too to the same class.

“OK”

End of thread.

 

It was not ‘OK’ – I couldn’t help hearing it all from the restroom.

From the lady’s (Amma) response, it’s certainly clear K knew SH has gone to the class. Not clear if K knew he should go and fetch both the kids back.  Strangely SU (the mother) also dropped the thread.

Unfortunately, once out of the rest room, I was distracted and promptly forgot all about the ambiguity that had struck me right away.

Luckily, no damage done – M had stayed on and brought the kids back once they finished their practice.

While some prior understanding set up among M, SU and K had worked out well in this instance, the outcome was not guaranteed. Especially in view of SU’s opening question.

 

This kind of communication without a pucca confirmation of comprehension on both sides could easily undesirable outcomes; and they do.

Am sure, now that I brought this up, you recall a number of similar personal experiences, most likely not pleasant.

This short video (5.2 mins) below presents an interesting example of how we make assumptions while communicating. By no means a new phenomenon – only serves to bring it back into focus:

 

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Source: vide Moushami Vennu

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words matter more than you would know, says Jack Dean – he should know from his extensive experience over the years, sitting on both sides of the table.

NightingaleCXO

Though he talks about B2B marketers, obviously it applies to other segments too. Excerpts from his article appearing here:

Have you ever noticed that the words and phrases used by CXO Buyers are somehow different? Their language is different. Their conversations are different. More formal, more direct, more reserved.

I don’t have studies or survey data to support what I’m about to say, but I know with certainty, having been a CXO Buyer influenced by them, that WORDS MATTER. When I was sitting on the other side of the desk as a CXO Buyer (and now during role play conversations in sales training workshops), I used the word choices of B2B marketers as a reliable predictor of their character and professionalism.

Of course, there are other aspects of personal character that are continuously being observed by CXO Buyers (e.g. like how you are dressed, how you treat your colleagues, what you say about your competition, how you control your emotions), but your word choices are, in my opinion, the most important predictor of character and professionalism…

If you believe that you have good-to-great “business-appropriate” language skills, recognize that that capability is a potential competitive selling advantage. My best recommendation is to actively seek out opportunities to CONVERSE with customers, especially CXO Buyers. Phone calls are better than emails. Face-to-face conversations are better than PowerPoint PDFs.

You get the idea … “professionally” flaunt your communication capabilities in order to differentiate from your B2B marketing peers.

My advice is simply an extension of the quote, “Deal with the world the way it is, not the way you wish it to be”. Use your business language skills to your advantage.

 

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Source: Image from aircomfortchairs.com

 

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And it worked!

Here’s an edited excerpt from an article:

McCann Created an Escort Service That Had a Macabre Surprise for Anyone Who Tried It

By Angela Natividad

(September 26, 2016)

Prostitution.jpg

The French organization Le Mouvement du Nid launched its own escort website, with help from McCann Paris.

At first glance, Girls of Paradise looks like a basic escort service. You can check out profiles and pictures, and opt to chat or call the women you’re interested in before arranging a date.

The reveal is made when clients initiate a chat or a phone call. They’re shown photos of the woman, beat up and bloody, or simply told that she isn’t available tonight because she was killed in a manner most grisly.

The site’s goal is to show clients that, by financing the industry, they’re accomplices in the violence these women face. That’s easy to forget behind a computer screen—until you start engaging the girls themselves: True to its name (if you believe in an afterlife, anyway), each woman featured in Girls of Paradise is already dead. In the case study video, you can actually hear the reaction of one potential client, who’s only able to say “NO!” while a voice calmly explains that the girl he wanted was found dead in her apartment with 53 stab wounds.

Prostitution has always been fraught with the risk of violence. Today the internet providing broader scope and anonymity it makes it harder to see its victims.

The ‘net’ has made many crimes a lot murkier, it’s also made it far easier for nonprofit organizations to get their messages out there in ways as impactful as any big-budget brand. Le Mouvement du Nid believes the campaign woke France’s moral indignation—on April 6, the country made paying for sex illegal.


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Source: adweek.com/adfreak/mccann-created-escort-service-had-macabre-surprise-anyone-who-tried-it-173705

 

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