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Posts Tagged ‘Creativity’

Wilson runs a nail factory and decides his business needs a bit of advertising.

He has a chat with a friend who works in marketing, and he offers to make a television ad for Wilson’s Nails.
“Give me a week,” says the friend, “and I’ll be back with a tape.”
A week goes by and the marketing executive comes to see Wilson.
He puts a cassette in the video and presses play. A Roman soldier is busy nailing Jesus to the cross.
He turns to face the camera and says with a grin, “Use Wilson’s Nails, they’ll hold anything.”
Wilson goes mad, shouting, “What is the matter with you? They’ll never show that on television. Give it another try, but no more Romans crucifying Jesus!”
Another week goes by and the marketing man comes back to see Wilson with another tape. He puts it in the machine and hits play.
This time the camera pans out from a Roman standing with his arms folded to show Jesus on the cross.
The Roman looks up at him and says, “Wilson’s Nails, they’ll hold anything.”
Wilson is beside himself. “You don’t understand. I don’t want anything with Jesus on the cross! Now listen, I’ll give you one last chance. Come back in a week with an advertisement that I can broadcast.”
A week passes and Wilson waits impatiently. The marketing executive arrives and puts on the new video.
A naked man with long hair, gasping for breath, is running across a field. About a dozen Roman soldiers come over the hill, hot on his trail.
One of them turns to the camera and says, “If only we had used Wilson’s Nails!”

 

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Source: santabanta.com

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Saudi Arabia’s King Salman this week issued a decree allowing women to drive for the first time—effectively ending the Gulf kingdom’s status as the only country in the world to ban women from driving.

A number of auto advertisers quickly jumped on the news (politics aside, they were surely happy to see an immediate spike in potential users of their product). But none did so quite as cleverly as Ford.

SA VW

SA Nissan

SA Ford

In a tweet yesterday, the automaker posted an image of a woman’s eyes in a rear-view mirror, surrounded black rippled material that’s evocative of a veil. “Welcome to the driver’s seat,” says the copy.

The beauty is in the simplicity—an advantage the Ford work had over competing efforts from brands like Nissan and Volkswagen.

It’ll be interesting to see how these are perceived by the local culture. Nissan perhaps has a reason for its non-visual ad? Unfortunately, can’t read its tag line in Arabic.

 

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Source: adweek.com, pictures from twitter.com/EricTrager18

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Deciding to take up jogging, the middle-aged man was astounded by the wide selection of jogging shoes available at the local sports shoe store.

While trying on a basic pair of jogging shoe, he noticed a minor feature and asked the clerk about it.

“What’s this little pocket thing here on the side for?”

“Oh, that’s to carry spare change so you can call your wife to come pick you up when you’ve jogged too far.”

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Credits: arcamax.com

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