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Posts Tagged ‘Creativity’

Recently I had sent out a message to my contacts:

Pls send me your tel nos by mail. The contacts in my cell phone are lost – could not be copied into the new sim. My number remains unchanged luckily…‘ 

A few thankfully provided the tel numbers of others in the family who too are connected to me, besides theirs. One of them did a little more:

Ansh: 98#######6 His wife’s
Dak: 98#######8 His
And adds Dee: 98#######6 (remember his number as I had to repeatedly call him…) A mutual friend and an ex-colleague!
Please let me know if any common acquaintances’ numbers are needed.

Archimedes may well have observed today: Give me a few guys like this, and I will move the earth.

Lucky customers – I mean, his.

If you liked this post, you may want to read this one too: Why Am I Not Promoted…Of Course, It’s The Potato Syndrome, Dummy!

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PS: Names suppressed.

Image from Patheos.com

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Like the doctor here.

When outside, I keep my eyes peeled looking for people doing things differently.

Apologies for the quality of the pics – this is as best as I could manage.

We all have heard of the anecdote how a consultant solved the problem of office goers waiting restlessly in the morning hours before a busy bank of lifts in a high-rise building. He got mirrors fixed outside the doors in the lobby and presto! The irritation abated. People liked to look at themselves in those mirrors while killing time.

Likewise:

The map you see here is pasted on full-height glass panels in the office of a Architects/Consultants firm. With employees of this firm more likely to be out in the field for good part of the day, it would not be uncommon for visitors having to wait out in their office.  And while waiting, the map segments on the panels, large unlike a mobile screen, clear and easy on the eyes, are actually interesting to look at and visually explore and discover even for the blase, making the wait a little more bearable.

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A few days ago, returned to Mumbai. As the Indigo aircraft came to a halt at the gate for passengers to get off, an announcement was made requesting the deplaning passengers to pull down the window-shades before they leave  and open the air-vents overhead to full blast.

Very thoughtful of them to keep the aircraft insides as comfortable as possible and ready for the incoming passengers.

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Source: Image from livemint.com

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An opportunity seen in an adverse situation to win customer heart-share! Kit-Kat-kitkat-26578047-800-500

 JWT Brazil created an airport vending machine at Sao Paulo airport that handed out free Kit Kat’s – but only to those with delayed flights. The machine scans their boarding passes, then recognizes if their flight is on the delayed list and delivers the candy bar.

It’s a great creative use of data and frankly, anything that brings a smile to the face of delayed passengers is bound to be a winner. Now, if only airlines could learn from this approach.

See a short clip here.

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Source: creativity-online.com, adsoftheworld.com and fanpop.com

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Wilson runs a nail factory and decides his business needs a bit of advertising.

He has a chat with a friend who works in marketing, and he offers to make a television ad for Wilson’s Nails.
“Give me a week,” says the friend, “and I’ll be back with a tape.”
A week goes by and the marketing executive comes to see Wilson.
He puts a cassette in the video and presses play. A Roman soldier is busy nailing Jesus to the cross.
He turns to face the camera and says with a grin, “Use Wilson’s Nails, they’ll hold anything.”
Wilson goes mad, shouting, “What is the matter with you? They’ll never show that on television. Give it another try, but no more Romans crucifying Jesus!”
Another week goes by and the marketing man comes back to see Wilson with another tape. He puts it in the machine and hits play.
This time the camera pans out from a Roman standing with his arms folded to show Jesus on the cross.
The Roman looks up at him and says, “Wilson’s Nails, they’ll hold anything.”
Wilson is beside himself. “You don’t understand. I don’t want anything with Jesus on the cross! Now listen, I’ll give you one last chance. Come back in a week with an advertisement that I can broadcast.”
A week passes and Wilson waits impatiently. The marketing executive arrives and puts on the new video.
A naked man with long hair, gasping for breath, is running across a field. About a dozen Roman soldiers come over the hill, hot on his trail.
One of them turns to the camera and says, “If only we had used Wilson’s Nails!”

 

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Source: santabanta.com

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Saudi Arabia’s King Salman this week issued a decree allowing women to drive for the first time—effectively ending the Gulf kingdom’s status as the only country in the world to ban women from driving.

A number of auto advertisers quickly jumped on the news (politics aside, they were surely happy to see an immediate spike in potential users of their product). But none did so quite as cleverly as Ford.

SA VW

SA Nissan

SA Ford

In a tweet yesterday, the automaker posted an image of a woman’s eyes in a rear-view mirror, surrounded black rippled material that’s evocative of a veil. “Welcome to the driver’s seat,” says the copy.

The beauty is in the simplicity—an advantage the Ford work had over competing efforts from brands like Nissan and Volkswagen.

It’ll be interesting to see how these are perceived by the local culture. Nissan perhaps has a reason for its non-visual ad? Unfortunately, can’t read its tag line in Arabic.

 

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Source: adweek.com, pictures from twitter.com/EricTrager18

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people-150

Deciding to take up jogging, the middle-aged man was astounded by the wide selection of jogging shoes available at the local sports shoe store.

While trying on a basic pair of jogging shoe, he noticed a minor feature and asked the clerk about it.

“What’s this little pocket thing here on the side for?”

“Oh, that’s to carry spare change so you can call your wife to come pick you up when you’ve jogged too far.”

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Credits: arcamax.com

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