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Posts Tagged ‘Deign’

They all have small feet!

How else could they get into other people’s shoes 🙂

In his article ‘Empathy Is The Key To Innovation’ Baruch Sachs assertively identifies a key ingredient for innovation:

“…Every great innovation has come from a place of empathy. This makes great sense because innovation is so often borne out of someone’s frustration with the current way or state of things. For example, Steve Jobs was frustrated that he could not carry his library of music around in his pocket. He thought others might share his frustration. His answer? The iPod.

Ride-sharing services were borne out of people’s frustration with the overall taxi experience. All of the innovations that Uber, Lyft, and others have created through their technology and services have come from a place of empathy. These are just two examples showing how empathy has driven tremendous innovations that have shaped the lives of millions of people…”

And yet “… Empathy is the single most-overlooked ingredient of innovation. This is a huge problem because empathy is a critical ingredient of ensuring successful innovation…”

Design thinking and other methodologies by themselves will not take the org far in innovation in absence of empathy.

So you know now who is the most likely to drive innovation in your org.

End

Image from cio.com

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