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An opportunity seen in an adverse situation to win customer heart-share! Kit-Kat-kitkat-26578047-800-500

 JWT Brazil created an airport vending machine at Sao Paulo airport that handed out free Kit Kat’s – but only to those with delayed flights. The machine scans their boarding passes, then recognizes if their flight is on the delayed list and delivers the candy bar.

It’s a great creative use of data and frankly, anything that brings a smile to the face of delayed passengers is bound to be a winner. Now, if only airlines could learn from this approach.

See a short clip here.

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Source: creativity-online.com, adsoftheworld.com and fanpop.com

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