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These are some interesting jottings, edited for brevity, made by Robert Lewis attending a recent SAP’s Retail Executive Forum held in New York (see below for a short profile of RL). Noteworthy is SAP’s robust confidence and optimism in its products and solutions enabling the woebegone Retail face today’s challenges to a ‘T’ more than ever before. Occasional comments amplifying the point being made are included in italics.

 

During the Forum, SAP successfully provided a new storyline for the future of retail <instead of shying away from a segment finding itself in shambles>. First, they transformed the popular negative narrative of chaos, disruption, and apocalypse to a “new normal” which they anointed the “retail renaissance.” As Matt Laukaitis, SVP and General Manager, SAP Retail NA said, “Let’s forget the doom and gloom. We’re here to share what works – the strategies for how you can adapt, lead, and thrive – and drive your own success.” <All is not lost, SAP assures and proceeds to talk about what it brings to the table for its customer’s success!>

Second, they provided a major learning experience of the positive significance of the technology revolution <and this is the key to its success>. SAP’s comprehensive understanding, among other things, of the multitude of value chains, from product and service creation, all the way through consumption <its core technology> may be used effectively to assess each customer’s desire and ultimately end with the perfect delivery of these individualized wants and needs through technology in all of its various formatsYes, I know this sounds like stating the obvious, but the obvious becomes brilliant when successfully implemented. And there were many examples of how to achieve such success <these reassuring stories lend credence to its claims>.

SAP

<Importantly, on the way forward> Other keynotes by SAP executives and industry leaders were insightful about the new generation of consumers who are defining a whole new socioeconomic culture, totally reassessing value and values. The next gen is essentially redefining what value is beyond price. And it’s not just about new products, services or experiences. It’s about what you stand for. How you conduct business. Why you matter. And how you are helping to make the world better. “While winning retailers have always known the importance of putting the customer first, those who evolve to holistically combine a customer centric approach with authentic branded promise across social, value, (and social value), experience, and ethics, are those who are succeeding at a greater rate now and truly defining the future “says Laukaitis.

 End

 

Source: therobinreport.com/author/rlewis/

About Robin Lewis: Founder and CEO of The Robin Report. An author, speaker, and consultant for the retail and consumer products industries. Co-authored the book: “The New Rules of Retail.” As a VP at Goldman Sachs, he launched a retail consulting practice. Prior to this, he was an EVP and Executive Editor at WWD, and a VP of Strategy and Business Development at the VF Corporation. He is frequently requested by C-level management for advice, consultation and strategic presentations by many marquee retailers and financial firms. And, often quoted in all of the major print and broadcast media.

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