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Posts Tagged ‘SOTC’

You cant go too far without hitting an expert sounding off on content and content marketing. Everyone and his uncle…

But not much said on what goes into content. Of course there is stuff to be found on story telling, but not tied tightly with content creation.

To clarify the point, many of travel and touristy content is at best a package of excitement experienced personally by the traveler like the cliche kid-in-a-candy-shop, but not necessarily worrying about taking the audience along vicariously. This is where story-telling gets in. But to tell a story, one must discover them first during travel, bringing altogether another dimension of excitement to travel!

A case in point is this short photo-post: Animation In Stone!

Posted just after returning from a sight-seeing trip to Egypt and Jordan, its impact could be to make one dig up a little more of history or may be to look henceforth at stonework wherever a little differently or even lure one to consider a trip to the place.

A small side story: The local tour operator, owned by some globally well-known names, did not take it up along with a few other posts for promoting his tours, when offered free for his use. Not even an acknowledgement! Of course the content may need to be improved upon with more drama and history injected and made a part of a larger canvas.

In conclusion, need to create content is widely accepted, but making it readable and actionable is something else.

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…worth adapting.

The first one was a duster/mop I saw at Amman airport.

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The arms of this duster could be opened out fully cutting a double-width swathe to mop the floor in fewer passes.  The two arms could also be brought closer to handle narrower spaces.

The second one was seen in use by men delivering supplies to our cruise ship parked at Luxor.

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It’s a wooden ‘L’ saddled on the man’s back using a harness.

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Here he can be seen carrying boxes on his back, his hands free to open doors, handle documents, etc. and importantly, an unobstructed line-of-sight ahead of him.

I saw one of them easily carrying a nearly-four-feet pile of odd-shaped packages without any fear of dropping. Could be imaginatively adapted for a variety of load-carrying scenarios – though certainly not for back-bending jobs like carrying sacks of rice!

 

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