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Watch this short clip here, don’t miss.

Vide Gopalswamy

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This is an edited extract from an interesting post on a topic much written about. from James Altucher, one of the few offering down-to-earth counsel that I like reading.

Cognitive biases are used in almost every sales campaign, business, marketing campaign, movie, news, relationship, negotiations, everything. Almost all of your interactions are dominated by biases and understanding them is helpful in standing up and seeing things for what they really are.

James takes up a rap song of all things and analyzes it for ideas how to be get better at persuasion!!

The song “Lose Yourself” is from the movie 8 Mile. Although I recommend it, you don’t have to see it to understand what I am about to write. I’ll give you everything you need to know.

Eminem is a genius at sales and competition and he shows it in one scene in the movie. A scene I will break down for you line by line so you will know everything there is to know about sales, cognitive bias, and defeating your competition.

First, here’s all you need to know about the movie:

Eminem is a poor, no-collar, white-trash guy living in a trailer park. He’s beaten on, works crappy jobs, gets betrayed, etc. But he lives to rap and break out somehow.

In the first scene he is having a “battle” against another rapper and he chokes. He gives up without saying a word. He’s known throughout the movie as someone who chokes under pressure and he seems doomed for failure.

Until he chooses himself.

The scene I will show you and then break down is the final battle in the movie. He’s the only white guy and the entire audience is black. He’s up against the reigning champion that the audience loves.

He wins the battle and I will show you how. With his techniques you can go up against any competition.

After he wins it, he can go on to do anything he wants. To win any battles. To even run the battles each week. But he walks off because he’s going to do his own thing. He chooses himself. The movie is autobiographical. 300 million records later he is the most successful rapper in history.

Here is the scene (8.55 mins) with explanatory subtitles:

 

In case of a problem playing it here, it may also be viewed on YouTube.

James also generously provides for supplementary reading here.

Also helps to know if you wish to do all you can in a competitive situation. For instance, you could show your competition as not in the prestigious ‘313’ group (quite the opposite of its negative connotation in the clip!)…

All in all a great effort, so effective in laying it bare for us in the shortest possible way. Thanks, James.

Of course, there are tomes on the subject to read if you so wish.

 

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